Welcome to the World of Peacock Loom

Every brand has a beginning. Ours started with a dream, a love for beautiful clothing, and the belief that women should never have to choose between comfort, quality, and style.

Peacock Loom first began as a dream in the heart of Bhawna Chaudhary. What started as her vision of creating timeless, elegant clothing soon became a shared journey when her husband, Om Dukiya, stepped in with equal passion and belief to help bring that dream to life.

Together, they turned sketches, fabric swatches, and endless ideas into Peacock Loom. Through block prints, embroidery, handwoven textures, and graceful silhouettes, they created pieces that feel rooted in tradition while designed for today’s woman.

Born in the vibrant spirit of Jaipur, every collection carries a touch of heritage, colour, and confidence. Each outfit is made to move with you — from everyday moments to celebrations that become memories.

Why the Name Peacock Loom?

The peacock has long been a symbol of beauty, grace, pride, and vibrant expression — values that inspire everything we create. Its colours reflect confidence, individuality, and timeless charm.

The word Loom represents craftsmanship, artistry, and the process of bringing threads together to create something meaningful.

Together, Peacock Loom stands for clothing that blends elegance with craftsmanship, tradition with modern style, and beauty with purpose.

Our Community & Journal

Behind the scenes, our journey is filled with real moments: early mornings, late nights, exciting launches, exhibition chaos, happy customers, and lessons that helped us grow stronger.

Peacock Loom is more than a clothing brand. It is a growing community of women who wear elegance with ease, confidence with comfort, and tradition in their own unique style.

From Jaipur to wardrobes across India — and soon beyond — this is only the beginning.

We invite you to follow our journal for stories, style inspiration, behind-the-scenes moments, and everything that shapes our journey.

And as we grow, we would love to hear from you. Your comments, suggestions, and feedback help us improve and create better experiences every day